A Slurpee in summer is like a fridge to a magnet. But what about winter?

Insight

There’s a certain walk that happens after a nice meal with friends or family. Nobody's in too much of a hurry, the intention is to... slow down and enjoy the little qualities of life. In Italian it’s called ‘passeggiata’.

Idea

Signature Series. Invite celebrity chefs to create their own unique flavour of Slurpee. Aimed at people with a more refined palette, or just a curiosity, on a passeggiata.

Execution

Chefs known for unique creativity like Heston Blumenthal, Josh Niland and Brett Graham will be invited to create their own signature flavour.

The series will be launched at an interactive activation, smack bang in the middle of Sydney’s winter during the annual festival of light and colour, Vivid.